“Family and Children Portraiture New England Style Four Steps to Success”
Ed Pedi M.Photog.Cr.; CPPJoin Ed for an intensive, jam-packed week long class that promises to be energetic and lots of fun while teaching Ed’s proven formula for creating a successful portrait business. In this intermediate level class you’ll learn how to pose families and children quickly and naturally; participate in hands on demonstrations of indoor, outdoor and on location sessions; lighting techniques, and hierarchy posing; how to standardize your sessions and best ways to utilize outdoor space; how to create a demand for your brand and style of photography; tried & true marketing ideas, creative ways to market your studio and generate business year round; how to build business recognition and goodwill in your community; learn the value of having portrait displays in local businesses and how easy it is to get them; demystify shooting in raw format; how to streamline post production workflow and prepare for a successful sales session. Ed will conduct a live sales session to demonstrate his strategy and techniques that enable him to sell wall portraits at every sales session. If you feel your business needs a ‘tune-up’, whether you’ve been in business for one year or ten or more years, Ed’s class is guaranteed to teach you how to strengthen your weaknesses and to make your business more profitable.